Who are Your Current Supporters?
The supporters for any fundraising event are usually those who are passionate or interested enough in your cause and help in whatever way they can. Whether this is by making a donation or asking others to make one, or whether it is by offering their skills, talents or time is up to them.
When you are organizing your event, the first line of supporters will be the committee members. They are voluntary board members who offer their time and expertise to help make the plan a success. There will be the president, treasurer and secretary, plus advertising executive, PR person and the marketing manager. Even if you are only arranging a chook raffle, you will need to have volunteers to sell the tickets.
Your supporters can be anyone who agrees with your cause and would like to see it prosper, but your current supporters will generally be those who actually work to support the fundraiser in some way at the present time. It may be that they simply wear a badge or some other icon to promote and advertise it, they may simply give advice and suggestions on the running of it, or they may get in and work very hard in a number of other ways to support you.
Past supporters may be persuaded to come on board once again in another category if they prefer. Being offered the opportunity to serve in a different capacity could stir their interest anew and your organization will benefit greatly from their past experience.
A supporter – or sponsor – is often the one who donates money to your cause. Since the reason for having a fundraiser is to gain funds for a specific cause, a lack of these supporters will mean your fundraiser is doomed to failure. It is important then to get these supporters on side and give them the opportunity to support your cause. While it is great to be able to use modern technology such as email to alert supporters to the chance of making a donation, nothing can really take the place of the personal touch.
If you are able to make appointments to meet with the heads of business who have shown an interest in supporting your cause, then you will be much more likely to gain a donation of considerable use. Most people are not that free with their checking book that they will hand over a large donation to an operation that is largely faceless. Support at every level is the keyword.
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